The off season
The most common question I'm asked by clients is if I'm born in Dunedin. Answer- Yes
The second most common question I'm asked by my clients is what I do in the off season, so I thought I'd answer this one here.
Over successive years, my off season has become shorter, which is a good thing! It currently starts after Easter (late April) and lasts through to October which means 6 months of off season work.
One of the biggest challenges for me and other tourism operators in Dunedin is the dreaded off-season. I like to think of it as your ability to hibernate, call it commercial hibernation. The challenge is to find other work, preferably biking related to do in this 'down' time.
I don't shut down completely, so you can still book a tour at any time of the year. On average, I will have around one tour every 2 weeks in the off season.
Besides tours, I do some corporate mountain biking for conference delegates or local businesses. I take high school classes for their outdoor education mountain biking module, helping them with their mountain biking technique and developing their riding skills. I also provide bikes and transport for the schools.
Just because there are fewer tours over the winter, doesn't mean there is nothing to do on the business. There's always something to do- not least of all maintaining the ever increasing fleet of our hardtail and full suspension mountain bikes. Plus there's the administration side, bookkeeping, marketing and advertising plans, website and online booking updates as well as developing new products and tours, checking out new local trails (which I don't get time for in season).